MIT Press Live! Presents an author talk with Paola Bonifazio, author of Photoromance.
Bonifazio examines the “convergence culture” of Italian media as photoromance magazines dispersed their content across multiple formats, narrative conventions, editorial and business strategies, and platforms. Bonifazio discusses the media habits of photoromance readers; the use of photoromances to promote political, religious, and social agendas, including a campaign for “birth control in comics”; and long-term fandom. While publishers built lifelong relationships with their readers, the readers built a common identity and culture.
Paola Bonifazio is Associate Professor in the Department of French and Italian at the University of Texas at Austin. She is the author of Schooling in Modernity: The Politics of Sponsored Films in Postwar Italy.